Star Product - Placement de produits

About Us

About us

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Star Product is a Paris-based company specializing in product placement and embedded marketing services across different entertainment media platforms.

We promote brand integration and branded entertainment opportunities accross film productions, television, video games and music videos. From brand appearances in production and broadcasting to film premieres and special events, Star Product connects brands and productions by working closely with companies based on their specific needs, to deliver a targeted multi-media communication strategy. That maximizes brand value.

Co-founder of the agency since 2003, Laurence Devèze who brings a wealth of experience from the advertising space sales industry prior to becoming Manager of Star Product.

 

What we do

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  • For a Brand
Brand integration into TV programs, films and music videos has been practiced for years. However, what’s new is the ever-changing audience segmentation and the insurgence of innovative technologies, influencing a dramatic transition from old to new media environments.
The audience can now easily bypass TV channels to avoid traditional commercials. This emphasizes why, brand content strategies are becoming vital for companies that desire to target integrated visibility. The prominent placing of a product or a brand exclusively in an Entertainment property is undoubtedly the most efficient way to increase your Company’s revenue and brand value.
  • For Film Production

We offer production companies the opportunity to benefit not only from a financial partnership standpoint, but also from communication and promotional events of brands closely integrated with film releases.

It is a win-win deal.

 

About us

Star Product is a Paris-based company specializing in product placement and embedded marketing services across different entertainment media platforms.

We promote brand integration and branded entertainment opportunities accross film productions, television, video games and music videos. From brand appearances in production and broadcasting to film premieres and special events, Star Product connects brands and productions by working closely with companies based on their specific needs, to deliver a targeted multi-media communication strategy that maximizes brand value.

Co-founder of the agency since2003, Laurence Devèze who brings a wealth of experience from the advertising space sales industry prior to becoming Manager of Star Product.

Contact us

Star Product
72 rue Ampère
75017 Paris